Good taste runs in the pack.
Raised on sneaker culture. At home on the internet. Shoe Dog brings a familiar face and a fresh pair to a community with its own way of moving.
Find your people. Make your next move.
Every good movement starts with a first step.
Ours comes in a fresh pair.
One dog. Every mood.
Booked. Busy. Doing absolutely nothing.
Same fit. Different altitude.
Pick a fit. Find your face. Join the pack.
The next drop
Good taste. Pack mentality.
One very well-dressed token.
SHOE DOGThe laces aren't tied yet.
The verified address will appear here at launch.A terrier in a full Nike fit caught the sneaker world's attention in September 2026. The internet called him Shoe Dog. This independent meme project takes that character and gives the community its own story to tell.
Read the original coverage on Sneaker NewsNo. Shoe Dog is an independent, community-inspired meme project. It is not affiliated with, endorsed by or sponsored by Nike. Nike and the Swoosh belong to their respective owner.
The drop is still being prepared. A verified contract address, network and purchase link will be added to this site when launch details are confirmed. There is no official purchase link here yet.
Grab a Shoe Dog portrait or a lookbook image for your personal fan posts and memes. Keep it fun and don't present it as official Nike content.
Create your Shoe Dog portrait